ICE POSTER by Ogilvy & Mather Lisbon for WWF

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ICE POSTER

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Portugal
Agency Ogilvy & Mather Lisbon
Executive Creative Director Joao Espirito Santo
Creative Director Edson Athayde, Cristiano Zancuoghi
Art Director Andre Gomes, Marcos Lacerda, Helder Ventura
Copywriter João Guimarães, Joao Paulo Santos
Photographer Claus Stellfed
Account Supervisor Paulo Caixeiro
Released December 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: WWF
Product/Service: VOTE EARTH CAMPAIGN
Agency: OGILVY PORTUGAL
Executive Creative Director: Joao Espirito Santo
Copywriter: Joao Guimaraes
Art Director: Andre Lacerda/Helder Ventura
Account Manager: Mariana Coelho
Account Supervisor: Paulo Caixeiro
Date of First Appearance: Dec 18 2009 12:00AM
Entrant Company: OGILVY PORTUGAL, Lisbon, PORTUGAL
Description of Ambient execution
We’ve created a poster entirely made of ice that was placed in a central spot of Lisbon.The poster warned of the consequences of the ice-cap melting, making people feel the urgency of putting an end to environmental disasters.After being put in place, the poster started melting, stressing the message:VOTE BEFORE IT MELTS.
English Translation of Main Headlines
VOTE BEFORE IT MELTS.