Just by Leo Burnett Sydney for WWF

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Industry Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Australia
Agency Leo Burnett Sydney
Executive Creative Director Vince Lagana, Grant Mcaloon
Art Director Bruno Nakano
Copywriter Bjoern Ingenleuf
Photographer Keong Seet
Strategic Planner Nicky Bryson
Released January 2016


Asia Pacific Advertising Festival (AdFest) 2016
Outdoor Lotus AMBIENT: LARGE SCALE Bronze

Credits & Description

Brand: Wwf Australia
Advertiser: Wwf Australia
Agency: Leo Burnett Sydney, Sydney
Chief Creative Officer: Andy Dilallo
Executive Creative Director: Grant Mcaloon/Vince Lagana
Copywriter: Bjoern Ingenleuf
Art Director: Bruno Nakano
Developer: Keong Seet
Digital Design: Jannifer Wong
Account Director: Belinda Drew
Account Manager: Natasha Floyer/Sam Mcdonnell
Strategic Planner: Nicky Bryson
Pr: Sophie Walton
Agency Producer: Cassie Collins
Print Production Company: Sydney Allen Printers, Sydney
Photographer: Keong Seet
Print Producer: Dean Slater
Other Print Production Credits: Simon Ingerson (Yipeekayay)
Background Overview: Wwfs Living Planet 2014 Report Revealed That Australia Has One Of The Worlds Largest Ecological Footprints Per Capita. If The Rest Of The World Lived Like We Do In Australia, Wed Need The Regenerative Capacity Of 3.6 Earths To Sustain Our Demands On Nature*. So Wwf Asked Us To Develop A Campaign To Change Australian Consumer Behaviour To A More Sustainable One In Order To Reduce The Impact Australians Have On The Environment. So We Decided To Use Product Design To Educate People How Easy It Is To Switch To Natural Alternatives By Creating A Range Of Natural, Alternative Products, Free From Wasteful Packaging And Chemicals Called Just*. The Just* Range Features Common, Natural Ingredients That Can Easily Replace More Wasteful And Chemically Heavy Products. Packaged In Earth-Friendly, Recyclable And Biodegradable Materials Lemons Became Glass Cleaner, Grapefruit A Bath Cleaner, Oats A Skincare Product And So On. Based On Changing The Perception On Products, Our Packaging Design Had To Reflect The Simple, Natural And Organic Nature Of Our Idea. We Had To Find The Perfect Wrapping For An Idea To Spark A Change In Mindset That Can Help Make A Real Difference For The Planet.