WWF Outdoor WWF: TRANSIT SHELTERS by Leo Burnett Chicago

Adsarchive » Outdoor » WWF » WWF: TRANSIT SHELTERS


Pin to Collection
Add a note
Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Leo Burnett Chicago
Executive Creative Director Ryan Wagman, Jay Benjamin, Nuno Ferriera
Creative Director Guybrush Taylor
Producer Jon Lueken, Rob Allen, Laura Stern
Released August 2011

Credits & Description

Category: Stunts & Live Advertising
Advertiser: EARTH HOUR
Product/Service: EARTH HOUR
Chief Creative Officer: Susan Credle
Executive Creative Director: Jay Benjamin/Nuno Ferriera/Ryan Wagman
Creative Director: Guybrush Taylor
Producer: Rob Allen/Jon Lueken/Laura Stern
Account Manager: Sarah Tynan
Account Manager: Sarah Tynan
Other Credits: Creative Team: Jeremy Adams/Jake Bogoch/Brian Strobach/Designers: Brendan Mahn/Josh Grotto

Ambient Execution Description
On March 15th, three interactive TSAs, and three street performers, were placed around Chicago. Each board posed a different environmental challenge, and offered a different, somewhat silly, reward--a song, a caricature, or a balloon animal. It turned out, that's all it took to get people to commit to recycling, composting, or conservation. In just one day, over 2000 people said 'YES' to environmentalism.