XDRESS Outdoor X DRESS by Spring

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Industry Clothing
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Spring
Creative Director Rob Schlyecher
Art Director Jeremy Grice
Released August 2009

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: XDRESS
Product/Service: CLOTHING
Agency: SPRING
Creative Director: Rob Schlyecher
Art Director: Jeremy Grice
Date of First Appearance: Aug 1 2009 12:00AM
Entrant Company: SPRING, Vancouver, CANADA

Description of Ambient execution
Objective: Create awareness and drive traffic to Xdress.com- an online boutique for male cross dressers. Concept: We created a memorable guerilla piece using a ‘skirt’ shaped piece containing the site’s URL that easily adhered to public washroom symbols. One can only imagine the confusion. Target Audience: cross-dressing males, age not important