THE LONELINESS OF AUTISM by Leo Burnett Shanghai for Yang Ai

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THE LONELINESS OF AUTISM

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market China
Agency Leo Burnett Shanghai
Art Director Huang Hai Bo, Amanda Yang, Gordon Hughes, Forest Young Saatchi
Copywriter Donna Dong
Photographer Dean Lee, Henry Gan
Illustrator Dicky Lui
Released February 2010

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: YANG AI CLUB
Product/Service: YANG AI FOUNDATION
Agency: LEO BURNETT SHANGHAI
Executive Creative Director: Gordon Hughes/Amanda Yang
Creative Director: Forest Young
Copywriter: Amanda Yang/Donna Dong
Art Director: Gordon Hughes/Amanda Yang/Forest Young/Huang Hai-Bo
Illustrator: Dicky Lui
Photographer: Henry Gan/Dean Lee
Date of First Appearance: Feb 28 2010 12:00AM
Entrant Company: LEO BURNETT SHANGHAI, CHINA

Description of Ambient execution
Build awareness and empathy for the plight of parents of autistic children, by highlighting their feelings of loneliness in an unexpected provocative event, attended by national print and digital media.