|Industry||Ice cream & Cold desserts|
|Media||Outdoor, Billboard, Poster, Transportation & Vehicles|
|Creative Director||Brock Johnson, Kat Street|
|Art Director||Kat Street|
Credits & Description
Projected to be a top 10 brand in the frozen novelty desserts category by the end of the year, Yasso Frozen Greek Yogurt has climbed the frozen novelty ranks, outpacing legacy players with deep pockets like Unilever, Nestle, and Friendly’s with its product innovation and nimble brand marketing. Founded by Drew Harrington and Amanda Klane, who were kindergarten friends turned entrepreneurs and ice cream school dropouts, they launched Yasso with a vision to make great tasting dessert that consumers could feel good about. And they’ve done just that with products that are 100-150 calories with 5 grams of protein, with new products to launch later this year.