Yellow Pages: Live Search Category Demonstrations, Scratch cards by Y&R Tel Aviv for Yellow Pages/ YP

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Yellow Pages: Live Search Category Demonstrations, Scratch cards

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Industry Publishing, streaming & media
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Israel
Agency Y&R Tel Aviv
Executive Creative Director Tzur Golan
Art Director Shirley Bahar, Ran Cory, Asaf Covo
Copywriter Eyal Padan, Paul Paszkowski, Sharon Refael
Released July 2009

Credits & Description

On June 2009, 1000 customized Yellow Pages billboards took over the country, turning it into a live demonstration of search categories.

To achieve such a result we had to break the boundaries of outdoor media and create innovative customized solution for every billboard.

Each billboard shows different features of specific search categories.

Chief Creative Director: Gideon Amichay;
Executive Creative Director: Tzur Golan;
Group Creative Director: Yariv Twig;
Copywriter: Eyal Padan/Sharon Refael;
Art Director: Asaf Covo/Shirley Bahar;
Account Manager: Adam Avnon;
Account Executive: Shiran Chen Barazani;
Account Director: Galia Ashri;
Planning: Hilla Tamir/Zohar Reznik;
Media: Union;

Tire Repair Billboard:
Group Creative Director: Amit Gal;
Art Director: Ran Cory;
Copywriter: Paul Paszkowski