|Industry||Publishing, streaming & media|
|Media||Outdoor, Billboard, Poster, Transportation & Vehicles|
|Agency||Y&R Tel Aviv|
|Executive Creative Director||Tzur Golan|
|Art Director||Shirley Bahar, Ran Cory, Asaf Covo|
|Copywriter||Eyal Padan, Paul Paszkowski, Sharon Refael|
Credits & Description
On June 2009, 1000 customized Yellow Pages billboards took over the country, turning it into a live demonstration of search categories.