Yellow Pages/ YP Outdoor, Ambient, Case study Yellow Pages: Reality Billboard by Y&R Tel Aviv

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Yellow Pages: Reality Billboard

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Industry Publishing, streaming & media, Yellow Pages & Directories, Business equipment & services
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient, Case study
Market Israel
Agency Y&R Tel Aviv
Director Shahar Segal
Art Director Gil Aviyam
Copywriter Sharon Refael
Photographer Menachem Reiss Executive Client
Account Supervisor Dikla Tzemach Account Manager:, Aileen Tito
Released September 2010


PIAF 2011
Creative Use of Traditional Advertising Formats - Bronze

Credits & Description

How do you create the ultimate reality? You take the winners of the 2 top rated reality shows in the country and set them against each other. Inside a billboard. A new reality game format is born featuring the winners of the reality shows "THE BIG BROTHER" & "SURVIVOR" who will compete against each other while living inside a giant Yellow Pages Billboard. All assignments and tasks during the reality game will be performed using only Yellow Pages different interfaces: Smart-phone app., website, facebook and twitter pages, special minisite and mobile texting. The 1 million $ event, created by Shalmor Avnon Amichay/ Y&R Interactive is the latest in a long line of the famous Yellow Pages outdoor campaigns which have been running for years, winning awards in festivals all over the world.
Six cameras will record and broadcast the LIVE action to 3 online channels:
Yellow Pages minisiteMako, Channel 2 online websiteWalla, Israel's #1 website

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Yariv Twig
Art Director: Gil Aviyam
Copywriter: Sharon Refael
Executive Client Director: Adam Polachek
Account Supervisor: Dikla Tzemach, Aileen Tito
Account Manager: Daphna Tsror
Planning Director: Yoni Lahav
Planner: Zohar Reznik
Office Producers: Shira Robas
Photographer: Menachem Reiss
Executive Interactive Director: Guy Poreh
Interactive Creative Director: Roy Cohen, Sagi Blumberg
Interactive Creative: Maayan Dar, Tom Dolinger
Interactive Account Manager: Gadi Margulian
Media Company: Union Media
Production Company: POV
Director: Shahar Segal
Post Production: Gravity
Event Production: Kuperman Productions
Content Development: Elad Kuperman, Shabi Zeraia, Asaf Forman
Event Producer: Liat Danzinger