Yogoberry Outdoor COOLING BOWL OF FROZEN YOGURT by Staff De Comunicacao

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COOLING BOWL OF FROZEN YOGURT

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Industry Yogurt
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Staff De Comunicacao
Executive Creative Director Paulo Castro
Creative Director Bernardo Machado
Art Director João Paulo Medeiros
Copywriter Otto Pajunk
Producer Jadilson Figueiredo
Account Supervisor Rafaella Eyer
Released January 2012

Credits & Description

Category: Special Build
Advertiser: YOGOBERRY
Product/Service: FROZEN YOGHURT
Agency: STAFF BRASIL
Chief Creative Officer: Paulo Castro
Executive Creative Director: Paulo Castro
Creative Director: Bernardo Machado
Copywriter: Otto Pajunk
Art Director: João Paulo Medeiros
Account Supervisor: Rafaella Eyer
Advertiser's Supervisor: Marcelo Bae And Rafael Bae
Producer: Jadilson Figueiredo
Account Manager: Tatiana Ferreira
Account Manager: Tatiana Ferreira
Other Credits: Media: Humberto Cidrini/Renata Guimarães And Paulo Valente

Ambient Execution Description
To advertise Yogoberry’s cooling attributes, we didn’t want to just tell people that our product was refreshing. We wanted to make them feel it. Our target is young. And young people love innovative and fun advertisements. So, we’ve created a bus shelter ad that would produce cold breezes out of a big bowl of frozen yogurt, simulating the cooling sensation that only Yogoberry’s frozen yogurt can offer.