YOUTH BAR Outdoor OUTDOOR CASSETE by Red Pepper Creative Ekaterinburg

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OUTDOOR CASSETE

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Industry Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Russia
Agency Red Pepper Creative Ekaterinburg
Creative Director Danil Golovanov
Art Director Irina Korotich
Copywriter Ivan Sosnin Nikita Kharisov
Photographer Kate Bamby
Illustrator Natasha Kotovskaya, Ulia Yzkih
Released May 2013

Awards

MIAF Awards 2013
OUTDOOR ADVERTISING Human services Bronze

Credits & Description

Advertised brand: YOUTH BAR
Advert title: OUTDOOR СASSETE
Advertising Agency: Red Pepper, Ekaterinburg, Russia
Agency website: [http://redpr.ru](http://redpr.ru/)
Creative Director: Danil Golovanov
Art Director: Irina Korotich
Copywriter: Nikita Kharisov, Ivan Sosnin
Illustrator: Natasha Kotovskaya, Ulia Yzkih
Photographer: Kate Bamby
Additional credits: Daria Lunegova, Elena Lazareva, Evgeny Keksin
Published: 04.2013
Short rationale: YOUTH is a new conceptual bar, that plays with clients’ nostalgy about the time of their youth. Jeans, baseball caps, MTV trends and, of course, our favorite music of that time, that was available only on cassettes.
And it were cassettes that became the fundamental part of visual identic of the bar and unusual outdoor campaign.