ZKW, ZIZALA Lichtsysteme: Highbeam by Publicis Munich for ZKW

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ZKW, ZIZALA Lichtsysteme: Highbeam

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Industry Electronic Devices & Home Appliances
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Publicis Munich
Art Director Andreas Fisser
Copywriter Stephan Ganser
Illustrator Andreas Fisser
Released September 2011

Credits & Description

HIGH BEAM
OPPORTUNITIES
It's worth taking a closer look at ZKW. Join Austria's leading specialist for innovative lighting systems.
Using a simple optical illusion we created a print ad with a changing message. The displayed message changes by a decreased or increased distance to the poster.
Advertising Agency: Publicis, Munich, Germany
Executive Creative Director: Stephan Ganser
Art Director: Andreas Fisser
Copywriter: Stephan Ganser
Illustrator: Andreas Fisser