ELEPHANT by Publicis Zurich for Zoo Zurich

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ELEPHANT

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Industry Zoos
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Switzerland
Agency Publicis Zurich
Creative Director Ralph Halder
Copywriter Roy Spring
Released March 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: ZOO ZURICH
Product/Service: ZOO
Agency: PUBLICIS ZÜRICH
Creative Director: Ralph Halder
Copywriter: Roy Spring
Account Manager: Melanie Gut
Advertiser's Supervisor: Markus Rege
Other Credits: Graphics: Franziska Langenbacher
Date of First Appearance: Mar 31 2009 12:00AM
Entrant Company: PUBLICIS ZÜRICH, SWITZERLAND

Description of Ambient execution
The Zurich Zoo needs more space for its largest animals, the elephants. Therefore, it needed to raise enough money to build a more comfortable and more spacious Elephant Park. In order to engage the public and raise awareness as well as money, we recurred to the use of selling the zoo's merchandise, but with a twist. Plush elephants were put in vacuum sealed plastic bags which made the toys look much smaller and bent out of shape. The bag had a sticker that read "more space for the big ones". After opening the bag, the toy would come back to its normal shape and size.