Zuari Industries Outdoor Lion by R K Swamy BBDO Mumbai

Lion

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Industry Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency R K Swamy BBDO Mumbai
Executive Creative Director Gauatam Pandit
Creative Director Kn Rajesh, Avn Suresh
Art Director Kn Rajesh, Avn Suresh
Copywriter Kn Rajesh
Released February 2018

Credits & Description

Media: Outdoor
Category: Public interest
Client: ZUARI AGRO CHEMICALS LTD
Agency: R K SWAMY BBDO PVT LTD, MUMBAI
Country: India
National Creative Director: Sangeetha N
Executive Creative Director: GAUATAM PANDIT
Creative Director/ art director: AVN SURESH
Creative Director/ AD / copywriter: KN RAJESH
Synopsis:
This campaign is focused on the impact of deforestation on wildlife in particular. Forests cover 31% of our planet and produce vital oxygen. 1.6 billion people rely on benefits forests offer, including food, fresh water, clothing, traditional medicine and shelter. Many of the world's most threatened and endangered animals live in forests that are under threat.