LIQUID PINBALL by J. Walter Thompson New York for Zyrtec

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LIQUID PINBALL

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Industry Health & Pharmaceutical Products
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency J. Walter Thompson New York
Executive Creative Director Eric Weisberg
Creative Director Howard Lenn, Billy Faraut
Art Director Michael Yang
Copywriter Jon Morgan
Producer Caroline Coleman, Joe Tao, Christian Colassuono, Jena Mattison
Account Supervisor Audrey Melofchik, Stacy Howard, Allison Moore, Chira Dan
Illustrator John Harwood
Released March 2009

Credits & Description

Category: Ambient: Digital Outdoor
Advertiser: JOHNSON & JOHNSON
Product/Service: ZYRTEC
Agency: JWT
Executive Creative Director: Eric Weisberg
Creative Director: Howard Lenn/Billy Faraut
Copywriter: Jon Morgan
Art Director: Michael Yang
Account Manager: Meredith Leffler
Account Supervisor: Audrey Melofchik/Stacy Howard/Allison Moore/Chira Dan
Illustrator: John Harwood
Producer: Caroline Coleman/Joe Tao/Christian Colassuono/Jena Mattison
Date of First Appearance: Mar 21 2009 12:00AM
Entrant Company: JWT, New York, USA

Description of Ambient execution
We wanted to Welcome Spring with a 3-meter touchscreen pinball game. Take over one of the busiest corners in Times Square. And let people liquidate their allergies. We changed the traditional ball into a liquid gel pill and the bumpers into allergens. The pill zips around making a splash every time it hits a bumper. Demonstrating the product benefit: fast relief in a liquid gel.