FELGTB Print, Ambient The Hidden Flag, 1 by Lola Madrid

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The Hidden Flag, 1

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Industry Racial/Ethnic/Handicapped/Minority Awareness
Media Print, Magazine & Newspaper, Ambient
Market Spain
Agency Lola Madrid
Released July 2018

Credits & Description

Media: Print
Category: Public interest
URL: http://thehiddenflag.org/
Client: FELGTB
Agency: LOLA MullenLowe, Madrid
Country: Spain
Published: July 2018
As Pride Month continues in many countries around the world, the rainbow flag has been out in force as a globally recognised symbol that LGBTQ+ people can use to express pride in their identities. But 40 years since Gilbert Baker designed the six-coloured flag, homosexuality is still illegal in many countries, as is the flag, labelled by these regimes as "gay propaganda." Russia, currently the focus of the footballing world's attention as we hurtle towards the final of the World Cup, is one of these countries. FELGTB (the Spanish State Federation for Lesbian, Gay, Transgender and Bisexual people) teamed up with creative agency LOLA MullenLowe to take advantage of the international focus on Russia as a chance to denounce this law and take the rainbow flag to the streets where it's outlawed. While Pride flags flew elsewhere in the world, they created 'The Hidden Flag' to bring the rainbow to Russia.