Amnesty International Print, Case study Censorship Armband by Miami Ad School Rio de Janeiro

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Censorship Armband

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Industry Public awareness, Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper, Case study
Market Brazil
Agency Miami Ad School Rio de Janeiro
Creative Director Bruno Almeida
Art Director Raquel Segal
Copywriter Igor Pontes, Tiago Daltro, Gabriel Moares
Released July 2018

Credits & Description

Advertised brand: Amnesty International
Advertising Agency: Miami Ad School Brazil, Rio de Janeiro, Brazil
Creative Director: Bruno Almeida
Art Director: Raquel Segal
Copywriter: Tiago Daltro, Igor Pontes, and Gabriel Moares
Published: June 2018
Synopsis:
The dictatorship in Egypt suppressed the freedom of speech in the country, but the global media won't talk about it. To draw attention to this problem, in the World Cup, when Mohamed
Salah scores a goal, he will celebrate placing the reverse side of the captain's armband in the mouth, with the message.
#StopEgyptianCensorship.