The Solar Annual Report by Serviceplan Munich for Austria Solar

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The Solar Annual Report

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Industry Raw Materials & Minerals
Media Print, Magazine & Newspaper, Case study
Market Germany
Agency Serviceplan Munich
Art Director Matthaeus Frost Serviceplan
Copywriter Moritz Dornig
Released May 2011

Awards

One Show 2012
One Show Design Craft / Printing and Paper Craft - Single Best of Show
One Show Design Branding / Annual Report Gold
One Show Collateral / Promotional Items Gold
One Show Design Direct Mail / Single of Campaign Merit
One Show Design Publication Design / Book Layot Design Merit

Credits & Description

Category: Design Typography
Advertiser: AUSTRIA SOLAR - VEREIN ZUR FOERDERUNG DER THERMISCHEN SOLARENERGIE
Product/Service: VERBAND AUSTRIA SOLAR
Agency: SERVICEPLAN
Chief Creative Officer: Alexander Schill
Creative Directors: Christoph Everke/Cosimo Moeller/Alexander Nagel
Copywriter: Moritz Dornig
Art Director: Matthaeus Frost
Account Supervisors: Christina Paulus/Stefanie Zillner
Graphic Design: Mathias Noesel
Print Shop: Stefan Meier (mory & meier)
Bookbinder: Mr. Waldmann (Buchbinderei Ruffert)
Media placement: Annual report 2011 - Austria - 23.01.2012

Describe the brief from the client
We were briefed to develop a remarkable medium, which had to portray Austria Solar as a consistently innovative inter-trade organisation of the Austrian solar industry.

Describe the challenges and key objectives
The main objective was to create an annual report that could only be read under sunlight. Therefore, the most challenging part was to determine the right mixing ratio of the photochromatic colours, in order to render the report all white under artificial light.

Describe how you arrived at the final design
After many tries, we discovered the right mixing ratio. In the end, we used environmentally friendly photochromatic colours in just the right amount so you could not see anything without UV exposure.

Give some indication of how successful the outcome was in the market
The report was so well received that we had to have it reprinted. We received more than 400 requests from all over the world, eg. Ernest & Young, the Austrian office of the Federal Chancellor, the TED conference, Greenpeace to name a few. As an additional result, the printing company Mory & Meier is being overwhelmed with orders.