Womens New Year by Y&R Budapest for Elle

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Womens New Year

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Industry Magazines
Media Print, Magazine & Newspaper, Case study
Market Hungary
Agency Y&R Budapest
Creative Director Karolina Galácz
Art Director Bálint Benkő
Producer Peter Laszlo
Released February 2017

Awards

Golden Hammer 2017
Print Magazines Diploma
Social Print Diploma

Credits & Description

Entrant Agency: Y&R Budapest
Client: Central Médiacsoport Zrt.
Brand: Elle
Product/service: Elle
Creative Director: Karolina Galácz
Head Of Art: Zoltán Visy
Art Director: Bálint Benkő
Producer: Péter László
Strategic Planner: Dorottya Dinh
Group Account Director: Patricia Kénosi
Account Executive: Orsolya Hegyi
Digital Account Manager: Dániel Somogyi
Social Media Strategist: Dániel Dékány
Release Date: 24.02.2017
Synopsis:
The Gender Pay Gap in Hungary is 13,2%. People are aware there is a pay gap but they don't know how much money women lose because of it.
It takes a woman 13,2% longer to make as much as a man in a year.
To drive this point home, Elle Magazine wanted to encourage other companies to take actions against the wage gap too, so they wished happy new year to woman 13e,2% later: on February 24th.
22 companies took the "we believe in equal pay" pledge to integrate equal pay into their company policies. 12 celebrities spread the message on their own social channels, reaching 21% of the adult population of Hungary.