Forte Grey Agency Print, Case study But Hurts by Forte Grey Minsk

But Hurts

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Industry Advertising agencies
Media Print, Magazine & Newspaper, Case study
Market Belarus
Agency Forte Grey Minsk
Creative Director Andrei Pahodnia
Copywriter Anastasiya Avdeyenko
Released April 2018

Credits & Description

Category: Agency Self-Promo
Media: Digital
Agency: Grey
Geo: Belarus
Advertising Agency: FORTE GREY, MInsk, Belarus
Creative Director: Andrei Pahodnia
Strategic Planning Director: Eugene Ivasyuk
Copywriter: Anastasiya Avdeyenko
Designer: Hanna Sidarenka
Published: April 2018
Halloween. On the day when you have to frighten someone, we truly wanted to do something really scary for ad people only.
Who would know that only two letters could scare even the bravest ones among ad people? For ad men there’s nothing scarier than to hear BUT after receiving positive feedback.
As we all know, on Halloween all our deepest fears come to life. And BUT (“НО” in Russian) is not an exception. We created a set of BUT characters containing classic client’s feedback that expresses eternal pain and horror for the ad people. To make it work with zero budget, we used Facebook – a place where our target audience complains about its work routine.