SKETCH-A-CARD by Publicis Beehive Mumbai

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SKETCH-A-CARD

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Media Print, Magazine & Newspaper, Case study
Market India
Agency Publicis Beehive Mumbai
Creative Director Shyamashree D'mello
Art Director Amit Malik
Account Supervisor Samraat Manchekar
Illustrator Amit Malik
Released September 2010

Awards

Spikes Asia 2011
Design Corporate or Brand Itendity Bronze

Credits & Description

Type of entry: Corporate or Brand Itendity
Category: Stationery
Advertiser: SASHIKANT GAVALI INSTITUTE OF RAPID SKETCHING
Product/Service: INSTITUTE OF RAPID SKETCHING
Agency: BEEHIVE COMMUNICATIONS Mumbai, INDIA

Creative Director: Shyamashree D’mello (Beehive Communications Pvt. Ltd)
Art Director: Amit Malik (Beehive Communications Pvt. Ltd)
Illustrator: Amit Malik (Beehive Communications Pvt. Ltd)
Copy writer: Shyamashree D’mello (Beehive Communications Pvt. Ltd)
Print production: Suresh Madge / Suresh Rane (Beehive Communications Pvt. Ltd)
Account Supervisor: Samraat Manchekar (Beehive Communications Pvt. Ltd)

Brief Explanation:
To design a visiting card tailored to create a lasting impression about Mr. Sashikant Gavali and offer a quick insight into the concept of rapid sketching.
Describe the brief from the client:
Design of Visiting Cards for Sashikant Gavali, a rapid sketching teacher.
Interesting Design customized to create a lasting impression
• Creative should speak about the profession
• Elements of rapid sketching to be included in the card design
Description of how you arrived at the final design:
The design was created keeping in mind the profession of rapid sketching. The Business Card was a blank card with instructions for scribbling with a pencil. As the scribbling begins, the card slowly reveals the face of Mr. Sashikant Gavali, followed by his name, profession and contact coordinates.
Indication of how successful the outcome was in the market:
Considering the Target audience: Art students, Animation professions, and visitors to art galleries

• This idea was very well received by Mr. Gavali
• These cards enabled Mr. Gavali to put forth his proposition with finesse and enabled his students immediately to connect with the concept of rapid sketching
• This innovation was instrumental in spreading good word-to-mouth publicity for Mr. Gavali and his creative intellect.