TABIO SLIDE SHOW by Taiyo Kikaku Co. for Tabio

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Industry Business equipment & services
Media Print, Magazine & Newspaper, Case study
Market Japan
Agency Taiyo Kikaku Co.
Director Yuichi Kodama
Creative Director Koichiro Tanaka
Art Director Ryuta Modeki
Designer Yui Watanabe, Seruzio Nishida
Producer Mr Satoshi Takahashi, Shinichi Saeki
Released February 2010

Awards

Spikes Asia 2011
Design Corporate or Brand Itendity Gold

Credits & Description

Type of entry: Corporate or Brand Itendity
Category: Broadcast Design and Graphics & Digital Design
Advertiser: TABIO
Product/Service: LEGWEAR
Agency: TAIYO KIKAKU Tokyo, JAPAN

Creative Director: Koichiro Tanaka (Projector)
Director: Yuichi Kodama (CAVIAR)
Art Director: Ryuta Modeki (TWOTONE INC.)
Producer: Satoshi Takahashi (Taiyo Kikaku)
Producer: Shinichi Saeki (Projector)
Assistant Producer: Ryota Izumiya (Taiyo Kikaku)
Technical Director: Minoru Sako (minsak)
iPad Developer: Hiroshi Okamura (Ages5&up)
Planner: Shimpei Oshima (Projector)
Designer: Seruzio Nishida,Yui Watanabe (TWOTONE INC.)
Gutevolk (Composer)
Music Producer: Keisuke Tominaga (GRANDFUNK INC.)
Cinematographer: Masaya Nakahara
Lighting Director: Tetsu Moritera
Stylist: Daisuke Iga (KiKi)
Makeup Artist: Ayano Higashi
Grip: Kenji Kawaguchi
Cast: Naomi Yamaguchi,Chealsea Maika
Production Manager: Maiko Shimada,Tae Kuragasaki (Taiyo Kikaku)

Brief Explanation:
Tabio Slide Show is a e-commerce website that distributes branding contents but also, a
catalog built in the website where you can buy socks with just one click.
Describe the brief from the client:
'Tabio Slide Show' is an interactive film content aimed for the full renewal of EC website and
new branding integration for the Japanese legwear brand, Tabio.
Description of how you arrived at the final design:
The story goes on by sliding (dragging) the movie which is synchronized with the actual sock
sliding move, bringing a new experience & childhood memories of sliding with socks. Part of
this 'sock sliding' movie was also used on EC site, which made this action a symbolic
expression for Tabio's web experience.
Indication of how successful the outcome was in the market:
As a result, the EC site which integrated branding and commerce, doubled the increase in
sales.

The Print Ad titled TABIO SLIDE SHOW was done by Taiyo Kikaku Co. advertising agency for product: Legwear (brand: Tabio) in Japan. It was released in Feb 2010.