Mercedes-Benz Print, Case study Boomer by Merkley + Partners New York


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Industry Cars, Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper, Case study
Market United States
Agency Merkley + Partners New York
Creative Director Andy Hirsch, Randy Saitta
Art Director Phillip Squier
Copywriter Chris Landi
Released January 2003


International Automotive Advertising Awards 2004
Print Brand/Full-Line Silver
Print Complete Campaign Silver
Tv Complete Campaign Silver

Credits & Description

Agency: Merkley + Partners
City: New York
Advertiser: DaimlerChrysler
Brand Name: Mercedes-Benz
Business Sector: Cars
Date of First Publication: 2004
Market: United States
Country of Production: United States
Language: English
Type: Print
Executive Creative Director: Andy Hirsch, Randy Saitta
Art Director: Phillip Squier
Copywriter: Chris Landi
Account Executive: Alex Gellert
Advertising Manager: Michellle Cervantes