CAMPAIGN AGAINST CHILD PROSTITUTION IN CAMBODIA by Dentsu Inc. Tokyo for NPO

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Industry Public awareness, Public Safety, Health & Hygiene
Media Print, Magazine & Newspaper, Case study
Market Japan
Agency Dentsu Inc. Tokyo
Copywriter Kosuke Takeshige
Released March 2010

Awards

Spikes Asia 2011
Design Corporate or Brand Itendity Gold

Credits & Description

Type of entry: Corporate or Brand Itendity
Category: Posters
Advertiser: NPO KAMONOHASHI PROJECT
Product/Service: CAMPAIGN AGAINST CHILD PROSTITUTION IN CAMBODIA
Agency: DENTSU Tokyo, JAPAN

Art Director,Designer,Illustrator: Yoshinaka Ono (DENTSU INC.)
Copywriter: Kosuke Takeshige (DENTSU INC.)

Brief Explanation:
Through advertising, convey the reality of child prostitution in Cambodia to Japan, where the facts aren’t known
Describe the brief from the client:
Abolition of the child prostitution industry in Cambodia
Description of how you arrived at the final design:
Through copy and illustrations, dramatically expressed the awful reality of what is happening in Cambodia with child prostitution.
Through the advertisements frankly expressing facts that usually aren’t reported, called widely for support for abolition from Japanese who had no interest in this issue until now.
Indication of how successful the outcome was in the market:
The expression became topical on the internet and elsewhere, and there was success in terms of obtaining more donations than the previous year. Contributed to abolishing the child prostitution industry in Cambodia.

The Print Ad titled CAMPAIGN AGAINST CHILD PROSTITUTION IN CAMBODIA was done by Dentsu Inc. Tokyo advertising agency for NPO in Japan. It was released in Mar 2010.