Opioid Awareness & Prevention Print, Case study RIP Seating, 2 by Miami Ad School Miami

RIP Seating, 2

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Industry Against Drugs
Media Print, Magazine & Newspaper, Case study
Market United States
Agency Miami Ad School Miami
Art Director Marcelo Shalders
Copywriter Ioannis Kalormakis
Released May 2018

Credits & Description

Advertised brand: Pharma
Advertising Agency: Miami Ad School, Miami, US
Art Director: Marcelo Shalders
Copywriter: Ioannis Kalormakis
Published: May 2018
Opioid abuse is a major epidemic affecting people in all parts of the World. We needed ways to show how this affects anybody and everybody on a large global scale, so we decided to use the biggest and most watched sporting event on Earth: The World Cup.
Steering away from spending on large media and instead partnering with FIFA to allocate our budget on reserving a section of the stadium. This seating section would be closed off and empty, only covered with a link to the campaign website, telling stories about all the fans that could have been there but aren’t with us anymore.