Partners Agency Print, Case study The Tree of Hope by Partners Portugal

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The Tree of Hope

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Industry Advertising agencies, Environmental & Animal Issues
Media Print, Magazine & Newspaper, Case study
Market Portugal
Agency Partners Portugal
Executive Creative Director Ivo Purvis
Creative Director Lourenco Thomaz, Pedro Lima
Art Director Lourenco Thomaz
Copywriter Pedro Lima
Released May 2018

Credits & Description

Media: Ambient
Category: Public interest
Client: Partners Portugal
Agency: Partners Portugal
Country: Portugal
Strategic Planner: João Perreira
Executive Creative Director: Ivo Purvis
Creative Director: Lourenço Thomaz - Pedro Lima
Art Director: Lourenço Thomaz
Copywriter: Pedro Lima
Agency Producer: Pedro Dmingos - Francisco Magalhães
Editor: Rafael Simões
Designer: Emanuel Serodio
Digital Designer: Miguel Santos
Account Executive: Mafalda Clara
Synopsis:
Presidência da República.
In 2017 Portugal was devastador by the largest fire surge in the history. More than 100 deaths.To prevent this tragedy from happening again the President of Portugal challenged the Portugueses: "Do not let this tragedy be forgotten."
And we made the Tree of Hope.A burnt tree from the fire turned upside down, in the shape of a root, gave birth to a small pine tree that symbolises the hope for a greener country.All the trees were collected from Arganil, Pedrogao Grande, Oliveira do Hospital and Leiria (places devastated by the fires).