The Times Of India Print, Case study FARMERS' SUICIDES, 12 by Taproot Mumbai

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FARMERS' SUICIDES, 12

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Industry Newspapers
Media Print, Magazine & Newspaper, Case study
Market India
Agency Taproot Mumbai
Creative Director Agnello Dias, Santosh Padhi
Art Director Anant Nanavare
Copywriter Pallavi Chakravarti
Released April 2013

Awards

Cannes Lions 2013
Design Lions Print and Poster Ads Gold
Press Lions Craft; Art Direction Silver

Credits & Description

Taproot India's highly acclaimed print campaign for The Times of India that raises awareness of suicides by farmers in India. Plagued by droughts and crop failure, nearly 300,000 farmers in India committed suicide last year. The agency created portraits of 12 dead farmers using the same object that had been their undoing - dry, burnt hay. Photos of the originals were used as press ads and posters and the originals were sold to raise funds for the families of the farmers.
Category: Publications & media
Client: The Times of India
Agency: Taproot India, Mumbai
Country: India
Chief Creative Officer: Santosh Padhi
Chief Creative Officer: Agnello Dias
Creative Director: Santosh Padhi
Creative Director: Agnello Dias
Art Director: Anant Nanavare
Copywriter: Pallavi Chakravarti
Copywriter / Art Director: Santosh Padhi