Amnesty International Print, Design & Branding Anti-Child Trafficking, 2

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Anti-Child Trafficking, 2

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Industry Human Rights
Media Print, Magazine & Newspaper, Design & Branding
Market Singapore
Released August 2017

Credits & Description

Category: Public Interest, NGO
Media: Print
Brand: Amnesty International
Geo: Singapore
Art Director / Copywriter: Jay Liu
Published: August 2017
What is seemingly a print-fault upon the first impression of this insert swiftly draws the audiences’ attention to the text left exposed intentionally. Intrigued, they are then invited to force-open the advertisement, which then reveals the campaign’s message of anti-children trafficking for Amnesty International. Juxtaposed with a gripping image that resembles a group of trafficked kids, the idea suggests the reality of how these events are being conducted under the radar.
Your decisive act might prevent these children from such stealthy abductions.