LOST & FOUND by Happy F&B for GOTEBORGSTRYCKERIET PRINTING HOUSE

LOST & FOUND

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Industry Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper, Design & Branding
Market Sweden
Agency Happy F&B
Illustrator Moa Pårup
Released June 2012

Awards

Cannes Lions 2012
Design Lions Publications & Business Communications Silver

Credits & Description

Type of entry: Graphic Design & Design Crafts
Category: Publications & Business Communications
Advertiser: GÖTEBORGSTRYCKERIET PRINTING HOUSE
Product/Service: CATALOGUE OF PRINTING TECHNIQUES
Agency: HAPPY F&B Gothenburg, SWEDEN
Advertiser GÖTEBORGSTRYCKERIET PRINTING HOUSE
Product CATALOGUE OF PRINTING TECHNIQUES
Entrant HAPPY F&B Gothenburg, SWEDEN
Type of Entry: Graphic Design & Design Crafts
Category: Publications & Business Communications
Title: LOST & FOUND
Advertiser/Client: GÖTEBORGSTRYCKERIET PRINTING HOUSE
Product/Service: CATALOGUE OF PRINTING TECHNIQUES
Entrant Company: HAPPY F&B Gothenburg, SWEDEN
DM/Advertising Agency: HAPPY F&B Gothenburg, SWEDEN
Assistant Director: Oskar Andersson (Happy F&B)
Assistant Director: Gaioo Phunwut (Happy F&B)
Illustrator: Moa Pårup (Happy F&B)
OPL: Cecilia Holmström (Happy F&B)
Brief Explanation
The challenge was to create a desirable object, thus worth saving, for a very selective target group (art directors and designers) not using stereotypical imagery (peacocks and details on Ferraris).
Describe the brief from the client
Göteborgstryckeriet, established in 1918, is at the cutting edge of printing houses in Sweden. In 2011 they invested in a new printing press for advanced foiling and embossing. Our task was to communicate this to art directors and designers.


Describe the creative solution to the brief/objective.

We created a fictitious lost & found department at Göteborgstryckeriet. Using sophisticated printing techniques, tiny, ordinary objects became extraordinary.


Describe the results in as much detail as possible.

The trompe l’oeil publication caused a mail server crash at Göteborgstryckeriet, as hundreds of people ordered the book within less than an hour after the release.