Clarks Print, Design & Branding Clarks Spring Summer 2017 Trade Magazine, 1 by Clarks International

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Clarks Spring Summer 2017 Trade Magazine, 1

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Industry Shoes, Apparel & Accessories Stores
Media Print, Magazine & Newspaper, Design & Branding
Market United Kingdom
Agency Clarks International
Released March 2017

Awards

Roses Creative Awards 2017
Design Publications Silver

Credits & Description

Agency: Clarks In House Design Group
Client: Clarks
Synopsis:
The brief was to highlight to the trade key marketing stories in the Spring Summer 2017 Clarks footwear collections and also showcase the seasonal photography which is at the heart of the brand’s consumer facing comms.
In a departure from more conventional trade presentations, the in-housestudio created a 75 page magazine.
Content ranged from specially commissioned articles by contributing writers to visual and written snapshots
of collaborationsand supporting stories for the season. The overall design, use of typography,photography
and graphic imagery were combined with a soft touch cover, high spec stock and reproduction to deliver
a superior piece of print whichwas not only impactful but also helped to re-inforce the brand’s reputation
for premium quality.