Cocktail Artist Print, Design & Branding Cocktail Artist, 2

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Cocktail Artist, 2

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Industry Alcoholic drinks & Tobacco
Media Print, Magazine & Newspaper, Design & Branding
Market United States
Service Agency Mackey Creative
Creative Dave Ahlers
Released June 2018

Credits & Description

Brand: Cocktail Artist
Agency: Mackey Creative
Designer and Illustrator: Angelica McFarlane
Creative Director: Dave Ahlers
FoodStory Brands worked with Minneapolis-based agency, Mackey Creative, on packaging design for the launch of Cocktail Artist—a new line of 15 mixologist-inspired craft cocktail mixes and bar ingredients. “What Mackey came up with for Cocktail Artist’s packaging turned out to be a showstopper,” said FoodStory Brands President, Jay Whitney. Mackey’s Designer and Illustrator, Angelica McFarlane said that she “wanted to capture a vibrant and creative energy with bright pops of color, fresh typography and artistic treatment. We transformed the mixologist’s images into a Warhol-inspired digital painting. Each illustration is customized to the individual mixologist, making every bottle completely unique.” According to Mackey’s Creative Director, Dave Ahlers, “Cocktail Artist had it all: a unique trending product, great taste and award-winning mixologists who would be our sales voice. We kept it bright, fresh and hip, and most importantly, we nailed our target market: ‘the at-home bartender’ like you and me."