SWEDISH NATIONAL PARKS by Happy F&B for Swedish Environmental Protection Agency

SWEDISH NATIONAL PARKS

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Industry Environmental & Animal Issues
Media Print, Magazine & Newspaper, Design & Branding
Market Sweden
Agency Happy F&B
Creative Director Anders Kornestedt
Art Director Pontus Höfvner, Calle Enström, Mikael Blom, Maria Glansen
Illustrator Elin Vennerbring
Released June 2012

Awards

Cannes Lions 2012
Design Lions Charities & Not For Profit Silver

Credits & Description

Type of entry: Brand & Identity Experience
Category: Charities & Not For Profit
Advertiser: SWEDISH ENVIRONMENTAL PROTECTION ANGENCY
Product/Service: COPORATE IDENTITY
Agency: HAPPY F&B Gothenburg, SWEDEN
Advertiser SWEDISH ENVIRONMENTAL PROTECTION ANGENCY
Product COPORATE IDENTITY
Entrant HAPPY F&B Gothenburg, SWEDEN
Type of Entry: Brand & Identity Experience
Category: Charities & Not For Profit
Title: SWEDISH NATIONAL PARKS
Advertiser/Client: SWEDISH ENVIRONMENTAL PROTECTION ANGENCY
Product/Service: COPORATE IDENTITY
Entrant Company: HAPPY F&B Gothenburg, SWEDEN
DM/Advertising Agency: HAPPY F&B Gothenburg, SWEDEN

Art Director: Calle Enström (Happy F&B)
Art Director: Mikael Blom (Happy F&B)
Production Manager: Madeliene Sikström (Happy F&B)
Art Director: Maria Glansén (Happy F&B)
Account Executive: Catarina Åkerblom (Happy F&B)
Creative Director: Anders Kornestedt (Happy F&B)
Art Director: Pontus Höfvner (Happy F&B)
Illustrator: Elin Vennerbring (Happy F&B)

Brief Explanation
To bring forward the Swedish National Parks and treat them as real tourist attractions, Naturvårdsverket hopes to attract more visitors. A larger number of visitors with an increase in knowledge of the science of nature will drive interest and debate concerning the care of our nature.

Describe the brief from the client
The assignment was to make the most beautiful nature in Sweden more apparent and attractive to people.




Describe the creative solution to the brief/objective.



A new brand strategy and a visual identity, including an extensive information system, has been developed for the Swedish National Parks. The new identity interacts with primeval forests, pristine mires and rare bugs.




Describe the results in as much detail as possible.



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