Coquo Print, Design & Branding Modular Furniture, 2 by Featuring

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Modular Furniture, 2

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Industry Home Furniture
Media Print, Magazine & Newspaper, Design & Branding
Market Canada
Agency Featuring
Creative Director Elisa-Maude Tremblay, Karl-Frederic Anctil, Xavier Coulombe-Murray, Verrelli
Released June 2018

Credits & Description

Client: Cuisines Steam - Brigitte Boulanger
Agency: Featuring
Strategic planning: Joëlle Bergeron Poudrier
UX strategy: Martin Dubois
Creative direction: Karl-Frédéric Anctil, Xavier Coulombe-Murray, Nadia Verrelli, Élisa-Maude Tremblay
Consulting: Noémie Laurendeau, Nadège Milord, Katia Beaupré-Gagné, Valérie Gatien
Web development: QuatreCentQuatre
Development: Dominique Roy, Luc-Olivier Noël, Yannick Dupuis, Félix Laveault
Quality assurance: Magatte Diop
Synopsis:
Cuisines Steam, a Montreal-based company that designs and manufactures custom kitchens, asked Featuring and QuatreCentQuatre to develop a digital marketing strategy for its new modular kitchen brand, coquo. Coquo, from the Latin word for “I cook,” is a unique line of free-standing, solid wood modular kitchen furniture made in Montreal. Looking to sell its products on the web, Cuisines Steam hired Featuring to create coquo’s digital identity. As well as offering advice on selling modular furniture online, Featuring helped the client put together an entire online store, including the database and product cards that were optimized for SEO.
In addition, Featuring’s creative team designed the coquo website in tandem with a UX expert at QuatreCentQuatre. To ensure the best shopping experience, the agencies gave pride of place to images of inspiring décor and pieces assembled in people’s homes. QuatreCentQuatre was also responsible for developing coquo’s transactional platform.