Cards Against Domestic Violence by JOY. Sydney for Domestic Violence Nsw

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Cards Against Domestic Violence

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Industry Against violence
Media Print, Magazine & Newspaper, Design & Branding
Market Australia
Agency JOY. Sydney
Creative Director Steve Back
Art Director Josie Fox, Scott Zuliani
Copywriter Roy Leibowitz
Released January 2016

Awards

D&AD Awards, 2016
Writing for Design Writing for Printed Materials & Graphic Communications Yellow Pencil

Credits & Description

Agency: The Joy Agency
Client: Domestic Violence Nsw
Art Director: Josie Fox
Art Director: Scott Zuliani
Copywriter: Roy Leibowitz
Creative Director: Steve Back
Designer: Alastair Flack
Paper Supplier: K.W. Doggett Fine Paper
Print Producer: Amy Constable
Typographer: Carla Hackett
Typographer: Magdalena Ksiezak
Typographer: Kate Pullen
Typographer: Eliza Svikulis
Typographer: Lyn Tran
Despite its prevalence, Australians are still uncomfortable discussing Domestic Violence. DVNSW wanted to raise awareness and get people talking. So we turned the one day we celebrate love, into an opportunity to discuss the issue. Together with Australia’s top female typographers we created a series of Valentine’s Day cards that on the surface looked like regular cards featuring cheesy metaphors of love, but on closer inspection had an entirely different sentiment. As the cards circulated, they started a conversation across Australia about an issue too often swept under the rug.