Upper Body by Dentsu Inc. Tokyo for Exhibition of Asian Advertising

Upper Body

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Industry Museums & Libraries, Shows, Events & Festivals, Business equipment & services, Advertising & Communication
Media Print, Magazine & Newspaper, Design & Branding
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Yuya Furukawa
Art Director Yoshihiro Yagi
Copywriter Haruko Tsutsui
Producer Shunpei Mikami
Production Taki Corporation
Released April 2010

Awards

One Show 2012
One Show Design Collateral Design / Posters - Campaign Gold

Credits & Description

Corporate Name of Client: The Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Client Account Director: Takehide Tarusawa
Agency: Dentsu Inc., , Tokyo
Creative Director: Yuya Furukawa
Copywriter: Haruko Tsutsui
Art Director: Yoshihiro Yagi
Graphic Designers: Minami Otsuka/Kazuaki Takai
Production Company: Taki Corporation, Tokyo
Printing Producer: Shinya Tamura
Producer: Shunpei Mikami
Basic description of the project:
We developed the concept of 'Life-Sized Asian', and aimed to describe how history, culture, technology, and trends of Asia turn into flesh and blood of an Asian, which is why ideas from Asia are strong. We created 4 posters - 'Palm', 'Sole', 'Upper Body', and 'Lower Body' - applying the Asian idea of body is universe. The Upper Body and Lower Body posters can be connected to form a life-sized Asian.