GOOGLE DISPLAY LOGO by Johannes Leonardo for Google

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GOOGLE DISPLAY LOGO

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Industry Search Engines
Media Print, Magazine & Newspaper, Design & Branding
Market United States
Agency Johannes Leonardo
Released June 2012

Awards

Cannes Lions 2012
Design Lions Logo Design Gold

Credits & Description

Type of entry: Graphic Design & Design Crafts
Category: Logo Design
Advertiser: GOOGLE
Product/Service: DISPLAY ADVERTISING
Agency: JOHANNES LEONARDO New York, USA
Advertiser GOOGLE
Product DISPLAY ADVERTISING
Entrant JOHANNES LEONARDO New York, USA
Type of Entry: Graphic Design & Design Crafts
Category: Logo Design
Title: GOOGLE DISPLAY LOGO
Advertiser/Client: GOOGLE
Product/Service: DISPLAY ADVERTISING
Entrant Company: JOHANNES LEONARDO New York, USA
DM/Advertising Agency: JOHANNES LEONARDO New York, USA
Brief Explanation
Our challenge was to create a unique identity for the company’s second-highest revenue source that would stand out in a world of B2B clutter.
Describe the brief from the client
Google Display, Google’s online advertising platform, is on a mission to improve display advertising. They asked us to create an identity to live across all mediums that leveraged the simplicity and tone of the Google brand.


Describe the creative solution to the brief/objective.

We created a logo that leverages their most valuable asset: the Google logo. We then recreated it using the suite of different banner sizes available to advertisers. The banner spaces were designed with a colorful ‘Google’ take on the traditional ‘under construction’ pattern, hinting at great things to come.


Describe the results in as much detail as possible.

The Display Doodle was first created as a fun take on the Google logo for our campaign, but was quickly adopted by Google Display Advertising for use across various mediums and events. The logo proved so popular that it was featured on Google merchandise such as t-shirts, mugs and bolo ties.