GROSSMART, MEMOIRE XO COGNAC by Depot Wpf for Grossmart

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Industry Cognac
Media Print, Magazine & Newspaper, Design & Branding
Market Russia
Agency Depot Wpf
Creative Director Alexey Fadeyev
Art Director Andrey Gladkov
Released January 2008

Credits & Description

Advertising Agency: DEPOT WPF BRAND&IDENTITY, Moscow, RUSSIA
Advertising Agency: DEPOT WPF BRAND&IDENTITY, Moscow, RUSSIA
Name Company Position
Alexey Fadeyev Depot WPF Creative Director
Andrey Gladkov Depot WPF Art Director
Describe the brief/objective/goals.
Create a design for XO cognac. The design idea should display the age of the cognac.
Brief: The packaging and label design for the mainstream cognac should deliver the idea of old vintage cognac (XO).
Solution: The age of the cognac displayed on the label through the idea of a symbolic calendar, a set of 12 marks crossed through, symbolised one year. This label is for 25 year old cognac. For the 15 year old USPO cognac, there will be 15 sets of marks.