Honda Print, Design & Branding Honda. Great Journey. [image] 8 by Dentsu Inc. Tokyo

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Honda. Great Journey. [image] 8

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Industry Cars
Media Print, Magazine & Newspaper, Design & Branding
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Morihiro Harano
Art Director Yoshihiro Yagi
Copywriter Haruko Tsutsui, Scott Lehman
Released October 2016


Design Lotus Poster Bronze

Credits & Description

Company Entering: Dentsu Inc., Tokyo
Brand: Honda
Advertiser: Honda Motor Co., Ltd.
Agency: Dentsu Inc., Tokyo/Mori Inc., Tokyo
Creative Director: Morihiro Harano
Copywriter: Haruko Tsutsui/Scott Lehman
Art Director: Yoshihiro Yagi
Designer: Anna Saito/Satoshi Kohno/Naomi Okamura
Agency Producer: Misato Tachibana
Film Production Company: Map Project Office, London
Special Effects Company: Ogle Models, London
Design Director: Jon Marshall
Vehicle Conception & Design: Ogle Models
Print Production Company: Creative Power Unit, Tokyo/Pen.Inc., Tokyo
Designer: Daisuke Hatakeyama/Taiji Kimura
Print Producer: Shinya Tamura
Background Overview:
The Honda Great Journey Project Explores The Far-Reaching Potential Of Autonomous Driving Technology. It Visualizes An Overland Trip From Africa To South America—The Route Of Humanitys Most Ancient Migration—In Seven Scale-Model Concept Vehicles, Each Designed For A Specific Type Of Terrain. By Revealing The Benefits Of Autonomous Driving Beyond Simple Efficiency And Safety, It Offers A New Vision Of Travel Enjoyment And Human Mobility For The Future.