Honda Print, Design & Branding Honda. Great Journey. [image] 8 by Dentsu Inc. Tokyo

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Honda. Great Journey. [image] 8

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Industry Cars
Media Print, Magazine & Newspaper, Design & Branding
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Morihiro Harano
Art Director Yoshihiro Yagi
Copywriter Haruko Tsutsui, Scott Lehman
Released October 2016

Awards

ADFEST 2017
Design Lotus Poster Bronze

Credits & Description

Company Entering: Dentsu Inc., Tokyo
Brand: Honda
Advertiser: Honda Motor Co., Ltd.
Agency: Dentsu Inc., Tokyo/Mori Inc., Tokyo
Creative Director: Morihiro Harano
Copywriter: Haruko Tsutsui/Scott Lehman
Art Director: Yoshihiro Yagi
Designer: Anna Saito/Satoshi Kohno/Naomi Okamura
Agency Producer: Misato Tachibana
Film Production Company: Map Project Office, London
Special Effects Company: Ogle Models, London
Design Director: Jon Marshall
Vehicle Conception & Design: Ogle Models
Print Production Company: Creative Power Unit, Tokyo/Pen.Inc., Tokyo
Designer: Daisuke Hatakeyama/Taiji Kimura
Print Producer: Shinya Tamura
Background Overview:
The Honda Great Journey Project Explores The Far-Reaching Potential Of Autonomous Driving Technology. It Visualizes An Overland Trip From Africa To South America—The Route Of Humanitys Most Ancient Migration—In Seven Scale-Model Concept Vehicles, Each Designed For A Specific Type Of Terrain. By Revealing The Benefits Of Autonomous Driving Beyond Simple Efficiency And Safety, It Offers A New Vision Of Travel Enjoyment And Human Mobility For The Future.