EDIT by Leo Burnett Toronto for Leo Burnett

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Industry Advertising agencies, Business equipment & services
Media Print, Magazine & Newspaper, Design & Branding
Market Canada
Agency Leo Burnett Toronto
Creative Director Lisa Greenberg
Photographer Arash Moallemi
Released August 2011

Awards

One Show 2012
One Show Design Industrial Design/Product Design / Single or Campaign Bronze

Credits & Description

Category: Public Spaces
Advertiser: LEO BURNETT TORONTO
Product/Service: LEO BURNETT TORONTO
Agency: LEO BURNETT TORONTO
Chief Creative Officer: Judy John (Leo Burnett Toronto)
Creative Director: Lisa Greenberg (Leo Burnett Toronto)
Art Director/Designer: Scott Leder (Leo Burnett Toronto)
CAD: Trong Nguyen (Leo Burnett Toronto)
Photographer: Arash Moallemi
Media placement: n/a - n/a - n/a

Describe the brief from the client
As technology has increased, wires in and around our workspaces have increased, making them appear more and more chaotic and unsightly. Countless systems for organising these wires have yielded little success in our eyes, so we set out to design a table that would solve that problem.

Describe the challenges and key objectives
We wanted to make not just a desk, but a system that was modular and able to expand as needed. We wanted to make something that didn’t just hide wires, but looked like it was part of the technology.

Describe how you arrived at the final design
We created a table with a hidden entry for power, internet and data cables in the leg, a channel in the top to hide desktop wiring, phantom power that allows multiple units to share a single power source, and sleek undermount doors. The result is a form that hides more that capable function.

Give some indication of how successful the outcome was in the market
Our table costs just $850 to produce and retails for $2,800.