Leo Burnett Print, Design & Branding Leo Burnett Christmas Bags by Leo Burnett Toronto

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Leo Burnett Christmas Bags

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Industry Advertising agencies, Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper, Design & Branding
Market Canada
Agency Leo Burnett Toronto
Creative Director Lisa Greenberg
Copywriter Josh Rachlis
Designer Scott Leder, Tracy Ma, Kimberely Pereira
Illustrator Tracy Ma
Released November 2010


One Show 2011
One Show Design Collateral Design / Self-promotion Bronze

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: LEO BURNETT
Product/Service: LEO BURNETT
Date of First Appearance: Nov 1 2010
Chief Creative Officer: Judy John (Leo Burnett, Toronto)
Creative Director/ Copywriter: Judy John (Leo Burnett, Toronto)
Creative Director: Lisa Greenberg (Leo Burnett, Toronto)
Designer: Scott Leder (Leo Burnett, Toronto)
Designer: Tracy Ma (Leo Burnett, Toronto)
Designer: Kimberely Pereira (Leo Burnett, Toronto)
Print Producer: Gladys Bachand (Leo Burnett, Toronto)
Illustrator: Tracy Ma (Leo Burnett, Toronto)
Copywriter: Josh Rachlis (Leo Burnett, Toronto)
Media placement: Christmas Cards - Worldwide - November 2010

Describe the brief from the client
This year, it was holiday inspired shopping bags.

Describe the challenges and key objectives
Every year, we try to send something useful for the holidays.

Describe how you arrived at the final design
Created using Tyvek - a material that can carry 1000x its weight - our 100%
recyclable holiday bags came in four different designs:
Holiday Shopping Guide, Joy, Buying Love, Santa’s Sack.