Rhino by Y&R Kuala Lumpur for Malaysian Nature Society

Rhino

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper, Design & Branding
Market Malaysia
Agency Y&R Kuala Lumpur
Executive Creative Director Gigi Lee
Creative Director Joshua Tay
Art Director Gigi Lee, Law Kok Yew, Joshua Tay
Copywriter Wilcox Yap
Released June 2015

Awards

LIA (London International Awards), 2015
Design Use of Illustration Campaign Gold Winner
Design Poster Campaign Silver Winner

Credits & Description

Agency: Y&R Malaysia
Client: Malaysian Nature Society
Art Director: Law Kok Yew
Art Director: Gigi Lee
Art Director: Joshua Tay
Copywriter: Wilcox Yap
Creative Director: Joshua Tay
Designer: Law Kok Yew
Designer: Nicholas Siew
Executive Creative Director: Gigi Lee
Illustrator: Law Kok Yew
Illustrator: Nicholas Siew
Print Maker: Oo Cheing Tam
Print Producer: Tl Tan
Typographer: Law Kok Yew
Typographer: Nicholas Siew
Printer: Cue Art & Design Associates
Account Handler: Eliza Wong
Brand Director (Client): Henry Goh
Malaysia has lost more than half of its natural rainforest. This makes the 130-million-year-old Belum-Temengor rainforest one of the last sanctuaries for many endangered animals.
To raise awareness of the effects of deforestation on wildlife, the Malaysian Nature Society launched a series of posters that reveals the brutality we unleash on some of Malaysia’s most endangered animals every time we cut a tree.
These designs were also silkscreened by hand onto recycled paper for a naturally raw and tactile feel, while also ensuring we reduced our environmental impact.