Mat Inset Print, Design & Branding Bug Killer Magazine by WMcCann Brazil

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Bug Killer Magazine

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Industry Insecticides
Media Print, Magazine & Newspaper, Design & Branding
Market Brazil
Agency WMcCann Brazil
Chief Creative Officer Washington Olivetto
Creative Director Sérgio Franco
Creative Ricardo Velloso, Ronaldo Ferreira
Released June 2017

Credits & Description

Agency: WMcCann
Client: Flora
Product: Mat Inset
Name of the campaign: Bug Killer Magazine
CCO: Washington Olivetto
Creative Director: Sérgio Franco
Creatives: Ronaldo Ferreira e Ricardo Velloso
Planning: Débora Nitta, Luciana Padovani e Marília Duran
Client Service: Rafael Carmineti, Ana Paula Amadio, João Paulo Araújo
Media planning: Horácio Rosário e Fabiana Ferreira
Production VP: Marcelo Hack
Graphic Producer: Ricardo Rodrigues
Projects: Jaqueline Travaglin, Júlia Soares, Margaret Siewerdt
Client approval: José Vicente e Daniel Bellon
Created by WMcCann, the asset plays with two ‘fragrance-free’ ways to kill mosquitoes in order to introduce the brand’s new insecticide
In 2016, Brazil experienced a major outbreak of dengue fever, zika and chikungunya, and the entire population was mobilized to fight the Aedes Aegypti mosquito, which is the transmitter of these diseases. In this context, WMcCann launches a special ad to present the new ‘Mat Inset’ fragrance-free insecticide.
By following the directions printed on the ad and rolling the magazine, it transforms into a packaging of the new fragrance-free ‘Mat Inset’ and, at the same time, a stick to hit insects. To conclude, the text adds in a humorous way: “Discover two ways to kill insects. Both are fragrance-free.”
The ad was run in Veja Magazine.