McDonald's Print, Design & Branding Packed in History - 1968 by Team collaboration

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Packed in History - 1968

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Industry Fast food
Media Print, Magazine & Newspaper, Design & Branding
Market Argentina
Agency Team collaboration
Art Director Saymon Souza Medeiros
Copywriter Sergio Alzate
Released August 2018

Credits & Description

Category: Food
Media: Print
Brand: McDonald's
Geo: Argentina
Art Director: Saymon Souza Medeiros
Copywriter: Sergio Alzate
Photographers: Gonzalo Benalcázar, Mario Larrea
Additional Credits: Tomás Nassif Cytrynowicz, Thiago Pompeia
Published: August 2018
Synopsis:
PACKED IN HISTORY
The 50 years of the Big Mac narrated with its packaging.
The Big Mac turns 50 years old. During this time, it has witnessed many changes, but it has always retained its original ingredients and original form. To commemorate its history, we made a tribute, rescuing all the packaging through the time for what happened to our classic.
Package inspired by the Big Mac of 1968.
50 years of changes. Only outside.