The Song Room Print, Design & Branding The Song Room: 2 by Ogilvy & Mather Melbourne

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The Song Room: 2

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Media Print, Magazine & Newspaper, Design & Branding
Market Australia
Agency Ogilvy & Mather Melbourne
Executive Creative Director Michael Knox
Art Director Nicholas Desira
Copywriter Sally Richmond
Released February 2011


London International Awards 2011
Design Non-Profit Bronze

Credits & Description

Corporate Name of Client: The Song Room
Client Account Director: Lynda Soklich
Agency Account Director: Nathan Dixon
Agency: Ogilvy Melbourne, Melbourne
Design Company: Yello, Melbourne
Executive Creative Director: Michael Knox
Copywriter: Sally Richmond
Art Director: Nicholas Desira
Graphic Designers: Dee Vallabh/James Sterling

Basic description of the project:
700,000 kids across Australia don’t get taught music at school – they have nothing but air to play. To help the charity organization The Song Room put real instruments in their hands, we created a fund-raising device that enabled people to experience what it’s like to have no instrument to play. We made a set of air instruments. Playful and engaging, they sold for $2 each in stores across Australia. One store even sold out on the first day.