Stabilo Print, Design & Branding Judas, 2 by Cheil Hong Kong

Judas, 2

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Industry Stationery
Media Print, Magazine & Newspaper, Design & Branding
Market Hong Kong SAR China
Agency Cheil Hong Kong
Executive Creative Director Paul Chan, Ong Shi Ping
Creative Director Wilson Ang
Art Director Ong Shi Ping, Ivan Au, Fai Leung
Copywriter Paul Chan
Released August 2016

Awards

New York Festivals 2017
Design Craft: Illustration Third Prize Award

Credits & Description

Cheil Hong Kong dramatizes the benefit of Stabilo highlighter pens in a fresh way. Instead of highlighting a specific section of text, the entire Bible is translated onto one single page, visually. Each and every story was intricately illustrated to form one incredibly detailed poster. One single story of Judas betraying Jesus is then highlighted to show how a good highlighter pen can be used to draw attention to just one specific section within the Bible.
CLIENT STABILO (E-TEKLON)
Agency: Cheil, Hong Kong
Country: Hong Kong
Executive Creative Director: Shi Ping Ong
Executive Creative Director: Paul Chan
Art Director: Shi Ping Ong
Art Director: fai leung
Art Director: ivan au
Copywriter: Paul Chan
Creative Director/ writer: wilson ang