Miyabi Print, Design & Branding Shotoh by Herezie


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Industry Knives
Media Print, Magazine & Newspaper, Design & Branding
Market France
Agency Herezie
Executive Creative Director Andrea Stillacci
Released March 2015


LIA (London International Awards), 2015
Design Art Direction Campaign Gold Winner
Design Poster Campaign Silver Winner

Credits & Description

Brand: Miyabi
Media: Print
Category: House, Garden & Pets
Agency: Herezie
Geo: France
Miyabi: Long lasting sharpness, 2
Advertising Agency: HEREZIE, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Mathieu Nevians, Olivier Henry
Strategic planning Director: Luc Wise
Copywriters / Art Directors / Illustrators: Jacques Denain, Nicolas Duménil
Agency Print Producer: Capucine Lhermitte
Published: April 2015
Concept/Cultural Reference:
Miyabi knives are unique works of art and reliable tools for everyday cooking. Manufactured in Japan, they represent some of the highest quality and most traditional cutlery available today. Beyond their core brand values of purity, precision and elegance, the brief was focused on their unique, long-lasting sharpness.
Inspired by the work of famous Japanese designers like Ikko Tanaka or Shigeo Fukuda, known for their abstract imagery, the campaign fused modernism principles and aesthetics with Japanese traditions.