Junk Food Patches by Y&R Sao Paulo for Danone

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Junk Food Patches

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Industry Non-alcoholic drinks, Yogurt
Media Print, Magazine & Newspaper, Direct marketing, Case study
Market Brazil
Agency Y&R Sao Paulo
Chief Creative Officer Rui Branquinho
Creative Director Rui Branquinho, Pedro Cappeletti, Flávio Casarotti, Laura Esteves
Art Director Felipe Pavani
Copywriter Raphael Quatrocci
Released May 2012

Credits & Description

Media: DM
Geo: Brazil
Category: Non-alcoholic drinks
Agency: Y&R
Brand: Danone
Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Laura Esteves
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Images: Shutterstock
Additional credits:
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Art Buyers: Monica Beretta, Eliane Pereira
Account Managers: Alessandro Cardoni, Helena Rossi
Planner: Eliana Yamaguchi
Media team: Gustavo Gaion, Inajá Ramos