Subaru: Target the Top by Day6 for Subaru

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Industry Cars
Media Print, Magazine & Newspaper, Direct marketing, Case study
Market Greece
Agency Day6
Art Director Panagiotis Kavopoulos
Copywriter Ivan Papadopoulos
Photographer Αndonis Kefalonitis
Illustrator Redoine Amzlan
Released February 2012

Credits & Description

A New Year’s gift for selected clients owning Subaru off-road vehicles. Subaru is an excellent choice for any mountain-lover because of its unique Symmetrical All Wheel Drive System (AWD). We made a special darts game. The dartboard represents a mountain with the circles replaced by topographic contour lines. (Contour lines are lines drawn on a map connecting points of equal elevation, allowing us to show the shape of the land surface). The different heights indicate the various scoring sections. This year, using the special Subaru-winged darts representing your Subaru vehicle, you can "Target the Top" at 2011m and enjoy 2011 points!

Advertising Agency: Day6, Athens, Greece
Creative Director: Ivan Papadopoulos
Art Director: Panagiotis Kavopoulos
Copywriter: Ivan Papadopoulos
Illustrator: Redoine Amzlan
Photographer: Αndonis Kefalonitis
Additional credits: Panos Theokas

The Print Ad titled Subaru: Target the Top was done by Day6 advertising agency for Subaru in Greece. It was released in Feb 2012.