Entega Print, DM, Design & Branding, Case study 12 Energy Tales by DDB Berlin

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12 Energy Tales

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Industry Energy & Water Utilities
Media Print, Magazine & Newspaper, Direct marketing, Design & Branding, Case study
Market Germany
Agency DDB Berlin
Creative Director Ludwig Berndl, Kristoffer Heilemann
Art Director Lars Buri, Chan-Young Ramert
Copywriter Ludwig Berndl, Antje Gerwien, Lennart Frank, Mona Sibai, Res Matthys, Nina Faulhaber
Released November 2010

Credits & Description

Advertised brand: ENTEGA
Advert title: 12 Energy Tales
Translation of headline to English: 12 tales from the world of energy
Advertising Agency (Name, City, Country): DDB Tribal Berlin
Chief Creative Officer: Eric Schoeffler
Exectutive Creative Director: Stefan Schulte, Bastian Meneses von Arnim
Creative Director: Kristoffer Heilemann, Ludwig Berndl
Idea: Tim Kremer
Art Director: Lars Buri, Chan-Young Ramert
Graphic Design: Christophe-Claude Bugetti
Copywriter: Nina Faulhaber, Ludwig Berndl, Mona Sibai, Lennart Frank, Res Matthys, Antje Gerwien
Illustrator: Chris Buzelli
Managing Director: Andreas Poulionakis
Account Director: Caroline Sturm, Sebastian Neumann
Designer: Christophe-Claude Bugetti (DDB Tribal Group)
Idea: Tim Kremer (DDB Tribal Group)
Art Buying: Kerstin Kraus (DDB Tribal Group)
Representation: Jennifer Vaughn
Media placement: Calendar - Entega's Clients - 11/2010
Describe the brief from the client:
Entega is an energy provider that campaigns for a sustainable energy supply. As a Christmas present for corporate clients and business partners, the company traditionally sends out calendars for the upcoming year. The brief was to develop a calendar that expresses Entega’s corporate mindset.
Describe the challenges and key objectives
To have an impact and actually get used, the calendar was to be suitable for the business clients’ families as well as of high quality, express Entega’s corporate mindset and encourage the recipients to think about the way they see and use energy.
Describe how you arrived at the final design
We addressed popular prejudices or misapprehensions about energy and climate change and converted them into fairytales. In 12 energy tales, we told stories that may at first seemed fantastical but always held a serious background. Due to the black-and-white – and thus also provocative – style of narration the stories offered lots of topics for discussion. The paintings further supported the stories on the visual level just like we know from classic storybooks.
Give some indication of how successful the outcome was in the market
The calendar was a huge success and in such high demand that Entega is planning on printing a new edition of the calendar next year.