Asia Square Print, DM Asia Square: Tie by TBWA\ Singapore

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Asia Square: Tie

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Industry Business equipment & services
Media Print, Magazine & Newspaper, Direct marketing
Market Singapore
Agency TBWA\ Singapore
Art Director Lawrence Hu
Copywriter Isaac Ho
Released May 2012

Credits & Description

Media: Print
Geo: Singapore
Category: Professional services
Agency: TBWA
Brand: Asia Square
Asia Square believes that what's better for people is better for business. We needed a simple and interesting way to tell business decision makers that Asia Square offers an ideal environment for their offices. Asia Square has many sides to it: The office spaces are great, but what's more, it has outstanding facilities for unwinding and relaxing. A removable tie was a clever way to communicate that, as it demonstrated a simple transformation from formal to casual.

Advertising Agency: TBWA, Singapore
Head of Creatives: Antti Toivonen, Maurice Wee
Art Director: Lawrence Hu
Copywriter: Isaac Ho
Account Supervisors: June Wee, Beryl Chua, Elyn Ong
Media Agency: PHD Singapore