Hapa Sushi Print, DM Ergonomically Designed by TDA_Boulder

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Ergonomically Designed

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Industry Grocery and Other foods
Media Print, Magazine & Newspaper, Direct marketing
Market United States
Agency TDA_Boulder
Creative Director Jonathan Schoenberg
Released January 2014

Credits & Description

Media: DM
Category: Food
Agency: TDA_Boulder
Brand: Hapa Sushi
Geo: Americas, United States
Our dining room is ergonomically designed to reduce paranoia. Happy Legalization.”
The campaign welcomes Colorado’s legalization of marijuana.
Print and in-restaurant campaign from TDA Boulder, tagged "Happy Legalization," welcomes Colorado's legalization of marijuana. Of the three print ads, one ("Pairing menu") doubles as an in-restaurant hand-out menu, and another ("Effective January 1") doubles as both a table tent and as an in-restaurant poster.
"Pairing menu" (grouped not by reds and whites and rosés but by Indicas, Sativas and Blends) suggests appropriate Hapa dishes for various strains of pot. Spicy, Hawaiian style Pakalolo Shrimp, for example, is an ideal accompaniment to a Pakistani Kush Indica. Diners who have sampled a Blue Dream Sativa might want to try the Japanese Chicken Katsu Curry.
Advertising Agency: TDA_Boulder, Boulder, USA
Creative Director: Jonathan Schoenberg
Art Directors: Haley Garyet, Tim Kelly
Copywriters: Jonathan Schoenberg, Tim Kelly, Dan Colburn
Published: January 2014